Archive for the ‘General’ Category
Here’s the problem as I see it: Type ‘Clapham takeaway‘ into Google and you get over 140,000 results. That’s a whole heap of takeaway – that’s one a day every day for 386 years. I wouldn’t like to have to pay for that bill or work out the size belt needed to keep the trousers from bursting apart.
But try modifying your search slightly and type in ‘healthy Clapham takeaway’ and the results plummet, leaving over 130,000 results disappearing over the proverbial spare tyre.
Why should this be the case? Is it the advertising that misses a trick, or is it really the case that restaurant owners and takeaway shops are failing to get a grip on the need to provide wholesome, nutritious and healthy food?
After all, takeaway food and fast food doesn’t have to be unhealthy. I can have a boiled egg ready in 3 minutes – you can’t get a lot faster than that, and it’s fantastically healthy. All right, so Clapham takeaway enquiries for boiled egg pizza might be thin on the ground, but the point still stands, that for the overwhelming majority of businesses and consumers the concept of a healthy Clapham takeaway is of no importance.
Or perhaps I have that wrong. Perhaps it’s not the consumers, but just the businesses? I think today more and more consumers are becoming increasingly conscious of the need to eat healthily, but combining this with a hectic lifestyle and little time for preparing dinner at home after a tiring day at work doesn’t leave much room for choice. Especially with 94% of online search results failing to respond to the word ‘healthy’.
Fortunately at Eco we have always stood for quality, originality and healthy ingredients, with our unique sourdough pizza bases providing a light, tasty and healthy alternative to the usual heavy, rich and less healthy alternatives found.
Right next door to eco is esca a deli where most of the food on sale is produced on the premises. It is very popular on takeaway as it is a common understanding that such a business is geared to provide such a service whereas a restaurant is not thought of in this way. Eco, however due to the open plan layout and efficient system of production and the very nature of the pizza being something that is cooked very quickly, is virtually as efficient as Macdonalds & KFC minus the deep fat fryer. equally, and contrary to assumption, Eco turns around thousands of takeaways, especially at the moment with the World Cup, improved weather and close proximity to the throngs sprawled in a mass on the common.
I rate the Clapham communities understanding and value they place on food; it shows their respect for their own well being. It is evident when you sit on the High Street how many people are out and about jogging, heading into and out of the gyms popping into esca for a takeaway and sitting in eco in their shorts and trainers after a sesh.
Have your children ever asked you where food comes from? Come to that, have you ever asked your children if they know? Ordering a pizza can sometimes be an exercise in guess-the-ingredient, with many children tucking readily into their rather circular square meal with great gusto but little idea what it’s made of, quite apart from not having the slightest clue as to where it all came from.
That’s the trouble with eating today – it’s easy to order food, but similarly easy to ignore it, or at least to ignore what it’s really made of, how it was made, where the ingredients come from and what decisions went in to making it taste and look the way it does. Essentially, we’re losing interest in the very stuff of which we are made, and it’s not helping our children.
I think a lot of children view the process of ordering a pizza as being a case of phoning up a restaurant who then proceed to pluck the pizza fresh of the pizza tree, warm it up, box it up and hand it over. The pizza tree – now there’s an idea.
But here’s the rub, because ordering a Clapham pizza could actually be a real exercise in helping children to learn more about their food, appreciate what goes into it, how it’s made and how to have more control and understanding about the things they put into their mouths. Rather than spending £12 on a cardboard box full of largely unidentifiable gloop, why not send your children along to our Kids Pizza School.
Here they’ll learn how to make their very own pizza from scratch, kneading the dough, shaping it, choosing the ingredients and putting it all together. Not only will they love eating it afterwards, but perhaps it will go some way to helping teach children a little more about where food comes from and giving them more appreciation of good food.
As a leading eco-minded Clapham restaurant we seem to sit within two rather contrasting worlds. On the one hand we can look out across a city which is home to some of the finest restaurants (included us, of course!) and purveyors of the highest quality food and ingredients.
But at the same time it’s very easy to see an abundance of fast food chains providing food on a plate to order, though without the plate. Or the knives and forks.
As a Clapham restaurant with a reputation for high quality we see it as both our passion and our mission to provide convenient options for people that are also of the highest quality. Fast doesn’t have to mean poor quality or unhealthy. After all, just how long does it take to boil an egg, peel a banana or pour a glass of water?
It is simple food that is now winning and casual dining which means less expense, less formal and quite often better. We’re fast in output of plates however, it is our emphasis on preparation that makes us efficient; and more importantly the slow fermentation process behind the scenes of the operation of eco pizza dough, that makes eco pizza among the best quality pizza in the country. Once the dough is happy we can turn out as many pizza’s as the three deck oven can take.
One of the problems we think that we have seen develop over the years we have been running our Clapham restaurant is that people are often confused. It’s understandable. Even a cursory glance over the top of your pizza box at the television is enough to reveal today’s list of do’s and don’ts as far as healthy eating is concerned.
It’s easy to simply give up and assume that these experts don’t know what they’re talking about and rush straight to the next heart attack wrapped in red and yellow cardboard.
We’ll keep doing our bit, providing convenience with innovative quality. Perhaps that’s an innovation in itself, but certainly the kids who take part in our pizza school each week are convinced that you can still have the best of both worlds. They’d tell you themselves if they weren’t so busy tucking in to their
Now there are two words you don’t often find together in many places, but then as we said – as a Clapham restaurant we seem to be surrounded by two conflicting worlds.