Posts Tagged ‘Dough’

Eco’s Great Gift Fufills a Knead

Eco pizzeria

To celebrate 20 years as south west London’s favourite pizzeria, Eco is making its customers an offer they really can’t refuse.

For two decades owner Sami Wasif and his team have devoted time, energy and resources to creating the perfect sourdough pizza. Now Eco is giving customers the opportunity to recreate these masterpieces at home by supplying them with a sample of its naturally fermented mother dough. What’s more, they are doing so completely free of charge.

All people need do to take advantage of this complimentary gift is to call or email ahead so that Eco has sufficient supplies of dough pre-packaged for pick up.

Using a process it has honed over the years – and which is in fact based on methods that date back to pre-historic times – Eco’s mother dough is the key ingredient that makes its pizzas unrivalled in terms of taste and texture. Combining different flour types, this living, breathing organism is left to rise in two stages (the first for a minimum of 12 hours), thereby delivering a full-flavoured, crispy base that is light and easy to eat.

Most common mass produced breads are made using dried, quick active yeast which was first used during World War II to speed up the dough fermentation process. Some half a century or so later and people are realising that these products are inferior in taste and lacking in nutritional value, leading them to seek out naturally fermented breads instead. With Eco now offering customers the chance to sample its infinitely superior dough in both the restaurant and at home, this movement will continue to gain momentum.