Round is an interesting shape.
There are so many everyday objects and items that are almost always circular that we tend to take their design rather for granted.
But just what is so special and important about circularity?
A clock is a thing that is usually round. Although clocks, watches and sundry other timepieces do sometimes come in non-circular designs, conventionally the clock is circular with the numbers spaced around the exterior (clockwise naturally) and equidistant from one another. Indeed we sometimes refer to “working round the clock”.
Dinner plates, bowls, glasses and cups likewise are likewise usually round. On the plate there is no corner in which a particular food item may hide.
A cup or a glass with corners would just be so impractical. The act of drinking carefully embraces every principle of gravity. A square cup just would not work.
If the importance of a smooth, rounded edge needs to be emphasised just try to imagine having to swallow a pill that was shaped like a sugar cube. It would hurt, possibly it would even cut. Certainly the experience would be unnecessarily unpleasant. Round, or at least rounded, is just so much better.
Even little green men from faraway planets concur with us on this truism. Note they visit us in flying saucers, round and uncornered.
So it is in the world of the pizza. Whilst there is such a thing as a square pizza (most noticeably in the US, where they also drive on the wrong side of the road) most pizzas are round, indicating continuity of flavour and no barriers to taste.
At the celebrated Clapham restaurant Eco all our pizzas are organic, nutritious, folded or unfolded and unconventionally tasty but unashamedly round, as you would expect a pizza to be.
When it comes to pizza design we are sticklers for tradition, no matter how square that may sound to some.